Role of Pharmacist in Pharmaceutical Marketing.
The marketing of pharmaceuticals plays a vital role in the uplift of the health system relating to the supply of medicine.
Information about medicine is communicated to the physicians in an organised manner about the safety, availability, efficacy, side effects and proper use.
Pharmacist ensures that the medicine is manufactured according to the existing laws and suitable for the patient safety, how to take and what the side effects are.
To improve the effectiveness of the medicine, some pharmacists are involved in research activities where their records are maintained of medicine used in clinical trials.
Pharmaceutical companies either directly supply medicine to the consumers or indirectly through 3rd party.
There are the top five responsibilities of a pharmacist to be accomplished;
1. To dispense prescriptions.
2. communicate with physicians.
3. ensure patient safety.
4. To properly manage the staff.
5. update himself with the market trend.
The pharmacist is responsible to guide the patient properly about the medicine.
A good pharmacist must have the following qualities;
1. best communicator.
2. having a multitasking approach.
3. Abilities to set priorities.
4. must own critical thinking skills.
Pharmaceutical marketing mainly adopts the following four techniques for the promotion of their products.
1. penetration of existing products into the existing market.
2. penetration of the existing product into the new market.
3. Penetration of new products into the existing market.
4. Penetration of new products to new markets.
There are important four methods to promote the pharmaceutical company;
1. Design an attractive logo for your company.
2. use social media more actively to communicate with the concerned parties.
3. Use the correct approach to humanise the company.
4. use promotional products like keypads, pens and notebooks to create links with physicians and other health professionals.
There are five decisions about the market strategies.
1. Type of product.
2. what should be the price?
3. promotional ways to adopt.
4. Kind of people to be communicated with.
What is 4P?
1st P stands for product, 2nd p stands for the price, 3rd p stands for promotion and 4th p stands for people.
The concept of the 4 P is also important to be considered.
There are three important channels for marketing; E-mail, social media and personal contact.
Pharmaceutical marketing is an important part of the distribution of medicine to the doorstep of consumers and physicians.
No commodity can ever be sold or purchased without adopting the best possible advertising methods.
A good company will always spend a lot of money to introduce the product in the market.
Those who do not allocate money for the promotion of products will feel difficult to create a likeness among the related customers therefore they have to wind up their business very soon.
Pharmacists must provide every knowledge about the medicine not only to the physician but also to the patient where needed.
Large companies grow very fast because they invest more in the quality and safety and productivity of their products, as well as plan better promotional and advertising techniques for the best and quickest, reach to the consumers with the best positive results regarding its handling, use and intended therapeutic effect to the patient.
See Also: Role of Pharmacist in Community Pharmacy
Role of Pharmacist in Quality Control Department.
Role of Production Pharmacist in Pharmaceutical Industry
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