PHARMACEUTICAL MANAGEMENT & MARKETING

PHARMACEUTICAL MANAGEMENT & MARKETING

MANAGEMENT:

Nature and Principles of Management

Types and Functions of Managers

Planning:

Purpose and types of Planning,

Steps in Planning

Organizing

Management Control Systems.

Purpose:

Steps in the Control Process,

Forms of Operations control.

Requirements for adequate control,

Critical control points and standards

Motivation

Innovation and creativity

Communication

PRODUCTION MANAGEMENT:

Material Management.

MARKETING MANAGEMENT:

Marketing channels,

Promotion

Advertising

Salesmanship.

SALES MANAGEMENT:

Personnel,

Buying,

Receiving,

Pricing,

Sales promotion

Customer Services.

PHARMACY LAYOUT DESIGN:

Objectives of Layout Design,

Types of Community Pharmacies:

Pharmaceutical Centre,

Prescription-oriented Pharmacies,

Traditional Pharmacies

The Super Drug Store,

Consumer goods and purchases,

Classes of Layout designs,

Principles and characteristics of Layout Design

Traffic Flow analysis.